Maruti Suzuki Celerio

show room price

Petrol

	Version	Engine	Drivetrain	Power	0-100 kmph	Mileage, km/liter	Price
Automatic	Maruti Suzuki Celerio LXi AT	998 cc	Front	68 h.p.	—	23.1 l.	4,48,305
	Maruti Suzuki Celerio VXi AT	998 cc	Front	68 h.p.	—	23.1 l.	4,79,655
Manual	Maruti Suzuki Celerio LXi	998 cc	Front	68 h.p.	—	23.1 l.	4,07,550
	Maruti Suzuki Celerio VXi	998 cc	Front	68 h.p.	—	23.1 l.	4,38,900
	Maruti Suzuki Celerio ZXi	998 cc	Front	68 h.p.	—	23.1 l.	4,70,250
	Maruti Suzuki Celerio ZXi (OPT) INTERIOR	998 cc	Front	68 h.p.	—	23.1 l.	5,18,320

PACKAGING = PRODUCT

Here we can see how companies attract customers through different packaging strategies.Just like advertisement ,packaging also plays a huge role in marketing of a product. 

inspirational examples 

Water in a box

Packaging Design: A new, innovative way quench your thirst

Environmental concerns mean that packaging design is increasingly moving away from plastic - and there can be no better illustration of this trend than Vivid Water's 'Water in a Box' range. It's the UK's first Tetra Pak carton-packaged water product and while this means you can't see the water itself, the branding more than makes up for it.

Brighton-based advertising agency Designate is behind the simple and clean design, which uses a blue and white colour palette for the main product and a water drop icon, aiming to make the packs 'instantly recognisable as a water product'.

"A simple, unfussy design emphasised the purity and cleanliness of the product and the freshness of the taste," explains Daniel Fagg, joint creative director at Designate. "Thelogo design was created in Swiss Black giving a confident bold look for this new upstart brand."

Görtz shoes

Packaging Design: A cute and cuddly friend for these kid's shoes

This gorgeous packaging design comes courtesy of design firmGürtlerbachmann GmbH. Created to promote the kid's shoe section of department store Görtz, the team developed five different paper bird sculptures, each with a shoelace through its beak representing a small, colourful worm.

Each design represents a German native type of bird, including the tit and blackbird, which children can play with and customers encouraged to collect. The aim of the eye-catching design was to increase customer frequency to the sales area for children's shoes, as well as promote the Görtz store card.

Meat gift wrap

Packaging Design: A gift that looks good enough to eat?

Food lovers and delicious design duo Gift Couture first brought us their brilliant burger wrapping paper and now they're back. This time, they've gone upmarket and are offering some supreme steak gift wrap.

Sarah Fay and Justin Colt started their gift wrapping business from their humble apartment in New York. The cheeseburger offering proved so popular - and has since sold out - that the pair have decided to further their foodie passion with a new Kickstarter project.

 Festina Watches

Packaging design: It's a brave company that sanctions the sale of its products in a bag of water

Many products make grand claims but few can demonstrate those abilities before you've even removed them from theirpackaging. Swimming against this current, if you'll pardon the pun, is Festina Watches, which has sanctioned the placement of its waterproof watches in a bag of water at point of sale.

The transparent packaging is filled with distilled water and the Festina Profundo watch is suspended inside. Dreamt up byScholz & Friends, it's an ingenious solution that tells you everything you need to know about the watch without extraneous words.

Thelma's

Packaging design: Saturday Mfg's packaging design delivers Thelma's cookies fresh from the oven

Thelma's is a cookie delivery business run by mother and son, Lana and Dereck Lewis. Each day, they lovingly bake chocolate chip cookies and snickerdoodles, and deliver them by the dozen, warm in this brilliant oven-inspired packaging design.

"Great-Grandma Thelma grew up in Monroe, Iowa, and was famous for her snickerdoodle cookies," the agency explains. "In honor of her 108th birthday this year, our client launched Thelma's - delivering warm cookies to businesses and selling ice cream cookie sandwiches at events. Saturday Mfg helped create the branding from scratch.

Nike Air

Packaging design: It's certainly inventive but does it beat the classic shoe box design?

Nike Air is arguably one of the most popular sneaker designsever released. Not content with a regular old shoebox, Berlin based agency Scholz & Friends came up with a brand new, reimagined packaging design for their favourite trainers.

Very much taking the 'Air' aspect into account, the team placed the sneakers in an air-tight plastic bag to give the illusion of floating trainers. Highlighting the Air cushioning of the brand, this design also reduces the risk of damage when shipping.

Stranger & Stranger Spirit No. 13

Stranger&Stranger No 13 comes boxed and bagged in retro newspaper - a joy!

Beverage bottle branding guru Stranger & Stranger designed this limited edition holiday give-away liquor that features one of the most detailed labels you will ever see. The Spirit No 13 label just screams vintage and consists of over 500 words. To top it all off, the bottle is presented wrapped in a specially printed piece of newspaper that gives it what they call a 'moonshine' feel.

Smirnoff Caipiroska peelable bottle

Packaging design: make it interactive and customers will love you

Many alcohol companies incorporate the idea fruit into their packaging design; however few do it as effectively as Smirnoff with this peelable bottle by J Walter Thompson. The packaging tells the consumer exactly what flavour it is and imparts the idea that the packaging was made with natural materials rather than being mass produced.

Milk

Packaging design: Say what you see...

Have you ever seen a milk carton this cool? Not only did design agency Visual Advice create a working model, it also managed to make it the same dimensions as a normal two-litre carton. In a wider context this could also help children learn English if it were to be rolled out across other cartons!

 Juice Skins

Packaging design: bringing the fruit into the heart of the packaging

This innovative fruit packaging by Naoto Fukasawa (currently only available in Japan) is the next step in creating that tangible link between fruit and fruit juice. So far it's been developed into three flavours - Kiwi, Strawberry and Banana.'

Headphone packaging

Packaging design: small changes make a big difference

These headphones created by Corrine Pant show how a small modification to packaging design can make a big difference. By using the form of a quaver to alter the packaging the consumer instantly becomes engaged. The choice of black and white aids this, as it makes it bold and therefore more likely to sell.

Chevrolet Enjoy

Price: ₹ 5.49 - 8.05 lakhs

Ex-showroom, New Delhi

EMI: ₹ 10,173/-
For a loan of ₹ 4,66,990 @ 11.5% over 60 months

Starting at Rs.7,99,999

 

Chevrolet Enjoy Versions

Chevrolet Enjoy comes in following versions with 2 engine and 1transmission and 2 fuel options. Click on a Enjoy version name to know on-road price in your city, specifications and features.

Chevrolet Enjoy 1.4 LT 7 STR 1389cc Petrol, Manual, 13.7 kpl	6.32 lakhsCheck On-Road Price
Chevrolet Enjoy 1.3 LS 8 STR 1248cc Diesel, Manual, 18.2 kpl	6.75 lakhsCheck On-Road Price
Chevrolet Enjoy 1.3 LS 7 STR 1248cc Diesel, Manual, 18.2 kpl	6.82 lakhsCheck On-Road Price
Chevrolet Enjoy 1.4 LTZ 7 STR 1389cc Petrol, Manual, 13.7 kpl	7.00 lakhsCheck On-Road Price
Chevrolet Enjoy 1.3 LT 7 STR 1248cc Diesel, Manual, 18.2 kpl	7.48 lakhsCheck On-Road Price
Chevrolet Enjoy 1.3 LTZ 7 STR 1248cc Diesel, Manual, 18.2 kpl	8.05 lakhsCheck On-Road Price

Pester power

Have you ever wondered why children become super sly and devious as soon as they step into the supermarket’s candy department? And why are the colourful packaging and nice shapes always at children’s eye level? How do even the most well-behaved of children turn into tiny terrorising demons as soon as they see a McDonald’s?

Kidfluence

The answer is ‘Pester Power’, a term situated within children’s and youth marketing. Children have always been an alluring marketing segment: there’s no such thing as planting your marketing seeds too early. Seeds that grow into loyal customers with a large lifetime value. Kids are the consumers of tomorrow, which makes them the market share of the future. Nevertheless, these children already have huge spending power despite their young age (thanks to their parents, of course). That’s what they call ‘Pester Power’ or ‘The Nag Factor’. It all boils down to this: children have the power to persuade their parents (kidfluence) to buy them something they don’t really need. To children, the rules are simple. They base themselves on two laws: the laws of perseverance and the law of necessity. The first law is simple: quitters never become winners. In this case the children repeatedly and incessantly nag their parents until they get the product they want. Research has shown that after 9 nagging sessions parents eventually give in. The law of necessity is more effective. This is when children use real arguments such as why a certain product would be good for them or what negative aspects would come from not purchasing something.

Kids in control

How do you stimulate Pester Power? And through which channels? A lot of insights into children and commercials have been made over the past few decades; but the strongest correlation was found between likeability and Pester Power. When children like an ad, they will do anything to get their little hands on that product. Which brings us to a few important ingredients. The brand and product need to be clearly featured. The product is often literally subject to a demonstration. Barbie and her plastic crew are total role models when it comes to this. Always make sure you have a catchy tune to accompany the ad, like the “Frosties, they’re Grrrreat!” battle cry. Role models such as famous artists, cartoon or sports figures increase the desire to ‘belong’. Exhibits A to D: the Harry Potter, Spiderman, Shrek or Pokémon hypes. Finally, always show the kids to be in ‘control’: showing adults or directing yourself to grown-ups is a big no-no.

Children can be reached through many channels, but television and the Internet are the most effective ones. That’s because children eat up and more hours of screen-time. In other words: they stare at their TV for hours on end and the Internet has become part of their daily routine. Supermarkets and store chains obviously play into this juvenile influence. Our weekly shopping course turns into an entirely different experience at a child’s eye level.

Nagging facts

One of the biggest Pester Power successes has probably been the “Flippo” hype. Smiths crisps (now Lays) became incredibly successful by putting little plastic discs with Looney Tunes characters, in each bad, which made every kid ‘flip out’ (pun intended) trying to collect them all. Another example is the gadgets that can be found inside almost every box of cereals. Have you ever noticed that you or your child are guaranteed to study the cereals’ packaging while munching away at the breakfast table? There’s an entire experience to be had on those boxes. And the next step is a Kinder Surprise egg, the name already gives away the purpose of this treat: all the attention goes to the little surprise inside the egg, the chocolate cover only plays a supporting role.

Sometimes the whole family is being targeted. Take Renault’s campaign with The Simpsons for example. To popularise their Kangoo with the entire family, and not just the parents, they had the world-famous Simpson family endorse their product. BNP Paribas Fortis used Knorbert, the cute little piggy bank. Actimel by Danone is aimed at adults and children alike. If you’re a grown-up, Actimel is good for your resilience. If you’re a kid, Actimel will transform you into a really powerful superhero!

I’m loving it?

McDonald’s is the ultimate benchmark when it comes to Pester Power and there’s a good reason for that. A whopping 4 out of 10 Mickey D visits are the result of constant nagging. The world’s largest hamburger chain was even lauded with the Pester Power Award because of their inclusion of SpongeBob figurines in every Happy Meal. M&M’s was the runner-up for putting out oversized candy with the launch of a new Shrek film. Libraries have been filled with books about Pester Power. Our advice: get a babysitter before you head to the nearest store…

Attract Customers And Keep Them Coming Back.....

No matter what area of business you are in, if you don't have customers than your business will eventually fail. That's why it is so important to present yourself and your product in a way which will not only attract the demographic you seek, but inspire them to come back again. Here are 6 examples of things you can do to ensure you will not only attract new customers, but create a regular customer base.

1. Location, Location, Location.

Everywhere you go everyone and anyone will tell you that one of the most important thing’s to making a successful business and to keep customers coming back is the location! And I’m not just talking about the correct demographic area, I also mean the exact location whether it’s on the right side of the street or by other store’s and so on. I can’t tell you how many time’s I have passed up going to a store because the side of the busy road it was on would be a pain to make a left turn out of when leaving the store, or making a left turn into the store. I’ve heard many people throughout the year’s complain about loving a certain store or place but they barely ever go there due to the traffic around the location and it being too much of a pain when entering and/or leaving the business.

2. Appearance.

It is very true what everyone say’s in terms of the first impression is a lasting impression! This is not just true in personal aspects but in business situations as well. If someone walk’s into a department store that has great prices but garbage on the floor, a bad smell in the air and items thrown all over the shelves and on the floor, what are the chances that they will return just based on the low prices? Very slim to none unless the prices are almost 100 % discounted which is highly unlikely.

3. Prices.

This is obviously one of the more important aspects of the business world. While you want to make a profit to stay a float in the business world, you also need to make sure you are still fairly competitive with other business of the same kind and maybe a little lower with more product to offer which will offset the lower prices. Nothing is more appealing then knowing if you drive down the road a mile you’ll find the same product for two dollars cheaper. Now this can be accomplished many way’s with specials, sales, coupons, buy one get one at half off or free and so on. And as I mentioned above, you can have lower prices but offer more product and more brands which should off set the lower prices and still bring in the amount of revenue your looking for.

4. Knowledge of the product you are selling.

It is very crucial that all employees have complete knowledge in the product or services being offered in a business. There is nothing worse then when you are asking questions regarding a product or service and the worker has to call someone, run and get someone else from the back, tells you wrong information or ask’s you to return on another day when someone with more knowledge will be there. Now yes there are certain extenuating circumstances such as employees going through training, but all too often in hopes of putting employees on their own quickly so there’s only one employee to pay a day, they are put on their own too early and don’t have full knowledge of what they are talking about. This will create room for people especially perfectionist’s and one’s in a hurry to leave and not want to return thinking that everyone just has poor knowledge of the business.

5. Friendliness.

All to often we hear complaints by word of mouth stating that an employee at a certain business was short, rude, callous, or uptight while servicing a customer. This creates a huge problem for the business. Word of mouth travels extremely fast and we all know that when we hear something, we take it to heart and usually stay clear of the business without even trying it out for ourselves. Talk to your customers, smile, make suggestion’s but don’t be overbearing at the same time. People like to chat, especially stay at home moms who don’t get out often. I recently went to a store to get one thing in particular, I left two hour’s later with something completely different from what I planned on getting. The owner of the store pointed me in a better direction, explained why it would be better and actually chatted with me about everything and anything, it gave me a sense of feeling that she got me, knew what I was about and was truly caring of my needs.

6. Advertising.

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It is extremely important to get your business advertised in all the right places. This can be accomplished in so many different way’s, newspapers; magazines; internet; coupons; signs out of front; word of mouth and more. Choose something like a coupon or a two day sale, this will get the customers rolling in the door specifically for the sale but then once they see all the products offered and the prices that are available everyday and the excellent customer service that they will receive, it is almost a sure bet that everyone will be coming back over and over wether there is a sale or not.

Creative Thinking: How to Gather New Marketing Ideas

Advertising on Facebook, Twitter, LinkedIn and other social networking sites can attract visitors to your website, bring in new business and increase brand awareness significantly. Social media is popular right now, but any marketing approach runs the risk of turning stale with time. The trick is to constantly generate new ideas or improve on old ones – but how?

Buzz is hard to create and even harder to maintain. If you’re using social media to market your products or services, you must think up new ideas to assist you in your branding goals. Here are some creative thinking principles to help you do just that.

Ways to Get New Marketing Ideas:

1. Brainstorming 2.0 

Every businessperson knows a thing or two about brainstorming. Many have entirely different systems dedicated to the process. You may like to lock yourself in a darkened room with a flask of coffee until you’ve filled a notebook, or you may prefer to draft in a few bright individuals and bounce ideas around.

Brainstorming 2.0 is an extension of your usual process. Use the latest innovations in social media to inspire the next raft of marketing ideas. Find new ideas that fit into the evolutionary path of social media – you’re not only brainstorming for good ideas that work right now, but also thinking ahead to make logical marketing decisions based on the trajectory of Facebook et al. 

One recent innovation is Facebook Custom Audience and its Lookalike Audiences extension, through which marketers can target users by email address – the perfect combination of online and offline marketing.

2. Benchmarking and beating the competition

One of the best ways to think up new marketing tactics is to see exactly what your competitors are doing, then benchmark them and try to do better. 

Rather than take your competitors head on by playing them at their own game, look for areas in which they’re lacking and where improvements can be made. If they’re creating good white papers, but without a thought of how they might perform on social media, get a step ahead by creating high-value, visual reports that people will enjoy and want to share via Facebook, Twitter and other networks. Place your own white papers behind well-designed landing pages that include social sharing buttons.

Social media marketing still involves niche marketing, so reach out to similar audiences to your own through your competition for a winning move.

3. Seek outside information

Many of the best social media campaigns to date have taken their marketing beyond the virtual realm of the internet and into the real world. Think about big social pushes by Nike, Starbucks and other large companies, whose campaigns frequently combine the very best of online marketing with traditional ‘outbound’ techniques, like print and television advertising. 

The London Olympics last year tied in strong elements of social media, providing many ideas that can be scaled down to even the smallest campaign. Professor Andy Miah of the University of West Scotland, writing for the BBC, dubbed it the “social media Olympics to remember”. Although the article talks more about how social media was used to spread news about the games, both good and bad, we’re shown how London 2012 just wouldn’t have been the same without the influence of social media, Twitter in particular. 

Professor Miah continues: “There have also been creative projects to help visualise what was happening on Twitter, such as Emoto, which displayed emotional reactions on Twitter to London 2012 content, or EDF's Energy of the Nation, which did something similar, projecting the results onto the London Eye.”

The lesson here is to monitor social media and seek outside inspiration and information when crafting new ideas. Gonzo marketing – a spin on a highly liberal style of journalism in which anyone and everyone can contribute freely and without rules – is exponentially more effective now that we all carry internet-enabled smartphones with cameras and social media apps. 

4. Hire some help

If you’re truly having trouble generating ideas, there are many highly skilled, incredibly qualified people willing to get on board with your project. Think about finding an experienced partner agency to help you achieve your marketing goals in new and original ways, and not just via social media.

With some investment in the outcome, finding some real and immediate help through outsourcing may just help you to evolve your campaign quickly.

Generating new, fresh and exciting ideas is the only way your brand is going to effectively develop and spread via social media and associated online marketing approaches. Your products or services may be appealing today, but attention spans on social networks are exceedingly short – work hard to generate new ideas if you want your business to experience continued growth. 

WHY HERO MARKETING THE EXISTING HERO HONDA BIKES?? PLEASE WRITE YOUR VIEWS

we can see after becoming 'HERO MOTOCORP' they introduced only one bike with their name'hero' ie. impulse.. which become a failiure..  why they did not try to intoduce new models with their new name. WHY THEY MODIFYING AND REMARKETING THE EXISTING HERO HONDA BIKES??? please comment the reasons behind this